HELLOFRESH: UNBOXED

This past January, Sara Domville of Salty Days Media, got the band back together to shoot another cookbook project. The previous project was for Boston Beer Co.’s Sam Adams: Our American Dream Cookbook and this time out was for HelloFresh and their latest book, Unboxed. It was a packed couple of weeks in the studio, including “Mandatory Black Coverall Day” and some time with special guests Kristin Bryan and Michelle Doll Olson, the founders of HelloFresh. It couldn’t have happened without our fearless and talented Art Director, Ali Ziegler, and the warriors in the kitchen, Joy Howard and her team - Rachel Michel and Laura Sui.

I love a cookbook. It’s always amazing to see one come into being, especially stepping back at the end to see the wall of test prints – very satisfying.